Chit Chats with Toni - July 2025

What a month it's been! Our Rewind collection dropped recently and it's been a whirlwind few months. Thank you so much for all of the love and support for our new colours - it means the world.

One of my favourite things to do after a launch is jump into my swimmers and play dress-ups. I filmed a big mix 'n match try-on that's now saved to our Instagram highlights if you want to see how the new pieces combine with some of our past faves. I spend so long planning colours and collections, that I'm always pleasantly surprised by the magic of some combos I didn't even see coming! 

If you're feeling inspired to create your own combos (warning: it's addictive!), don't forget our Mix 'n Match Studio is always ready for you to have a play. Your dream combo is only a click away.

Now for a little team update - say hello to Kat, our newest Sheila May team member! Kat is our superstar graphic designer and she's already making magic behind the scenes. She's bubbly, full of brilliant ideas, and totally gets the Sheila May vibe. We are so lucky to have her on board and I can't wait for you to see what we're working on together. 

There's something brand new coming next week. It's a product we've never done before, but I have a feeling you're going to love it. Let's just say it's roomy, sturdy, and knows how to hold a towel in the right ways....😉

And finally, July is always a quieter month here at Sheila May HQ. I'm making the most of the down-time by catching up on all things that get pushed to the bottom of the to-do list. It's a good way to prepare for the super busy summer months ahead. Which I am so pumped for - bring on new swimwear, beach days and sunshine!

Hope you're staying cosy and treating yourself to something fun, even in the wintery slump! (And if you're on the other side of the world...go and have a swim and bask in the sun for me please.)

With love,
Toni x