It's here! Take a first look at our brand new Terry Wrap colour - Sprout. When we first released out new Terry Wrap dresses a couple of months ago, we just knew they were something special. But at Sheila May...

Bold. Bright. Beautiful. Nothing says summer like a splash of pink — and Petal is bringing the vibrance in spades. Our violet-pink solid is unapologetically joyful, designed to bring confidence and fun to every swim. Petal is a punchy violet...

Playful. Delicate. Unlike anything we’ve done before. Our feature print of the season, Swirlflower, was created in collaboration with French-born, Melbourne-based artist Laurene Finzi. The result? A print that feels both whimsical and grounded, soft yet strong, and completely unique...

Grounded. Earthy. Effortless.Sometimes the simplest colours do the hardest work. Meet Forest, our new deep green solid, designed to be as grounding as slipping your toes into cool grass or stepping into a shady grove on a hot summer’s day....

Crisp. Classic. Effortless.There’s just something about stripes, isn’t there? Instantly recognisable, timeless, and always chic. Our brand-new Sailor print is everything you love about that trusty striped tee in your wardrobe — the one you can throw on without a...

Like a towel… but fancy. ✨ Where the idea began As a beach-loving mum, I’ve spent more afternoons than I can count heading straight from the sand to Woolies, trying to look halfway respectable in soggy swimmers. Popping my clothes...