Like a towel… but fancy. ✨ Where the idea began As a beach-loving mum, I’ve spent more afternoons than I can count heading straight from the sand to Woolies, trying to look halfway respectable in soggy swimmers. Popping my clothes...

If you’ve ever slipped on a pair of swimmers only to spend the whole time tugging them back into place? YEP. WE GET IT! Traditional bikinis, g-strings, and “cheeky cut” bottoms look cute on the hanger, but in real life?...

It’s been a little while since I properly popped into your inbox, so I thought it was about time I (re)introduced myself and shared a little about the "why" behind Sheila May Swim. I’m Toni, the founder of this colourful...

Not too bright. Not too dark.Just that perfect, rich in-between. Meet Teal — a colour that feels like a deep breath out. She’s lush, grounded, and slightly moody in the best possible way. Like the ocean when it’s still. The...

She’s bold. She’s beachy.She’s bursting with colour. Introducing Tranquil Seas — a not-so-quiet stunner by Aussie artist Brook Gossen, and yet another reason we keep coming back to her magical mind for more. This isn’t your average ocean-inspired print.Yes, there’s...

Coral is here — and she’s bringing the heat. Say hello to the bold new solid we never knew we needed — but now can’t stop staring at. Coral is juicy, punchy, and warm in all the right ways. She’s...