Deep, dreamy and delicious
Ohhhh Cherry. đ
Every colourful collection needs a beautiful solid to bring everything together - and this one is an absolute cracker.
Cherry is deep, rich and deliciously moody. It sits somewhere in that gorgeous world of cherry, wine and maroon, giving you colour without being bright or shouty.
If you're normally a black-swimmers girl but you're feeling ready to branch out⌠start here.
Our kind of neutral.
Okay, technically Cherry is absolutely not a neutral.
But in the Sheila May world?
We're calling it one. đ
Because Cherry is ridiculously easy to wear.
It has all the richness of a darker colour while still giving you something much more interesting than basic black. It feels classic and sophisticated, but there's enough warmth and colour in it to make it feel really special.
It's one of those colours we can see you pulling out year after year.
One of the things we loved most when bringing this collection together was seeing how Cherry worked alongside Sandra Hutter's beautiful artwork.
This October collection was created in collaboration with Austrian artist Sandra Hutter, whose gorgeous florals bring so much colour and personality to the range.
Cherry gives all of that colour somewhere to land.
Pair it with Velvet Meadows and suddenly all those rich floral tones pop.
Put it alongside Coneflower and it gives those big happy blooms a beautiful deeper contrast.
And then there's Stardust - black, white and Cherry together is such a gorgeous combination.
Of course, you can ignore everything we've just said and wear Cherry from top to bottom.
We fully support that decision too.
We know wearing bright prints isn't everyone's thing.
And it doesn't have to be.
Part of the reason we love offering solids alongside our prints is that it lets every woman make a collection her own.
You might be the woman wearing Coneflower from head to toe.
You might wear a Velvet Meadows top with Cherry bottoms.
Or you might take one look at Cherry and decide that's all you need.
That's the whole point of mix ân match.
You choose the shapes you love.
You choose the colours you feel good in.
You choose how much (or how little) you want to stand out.
If your swim drawer is currently a sea of black, we aren't here to tell you to throw it all away.
We love black too.
But Cherry might be the colour that convinces you to try something different.
It's dark enough to have that same easy confidence as black, but the beautiful red-wine tone gives it warmth and depth.
Deep. Dreamy. Delicious.
And we have a feeling this one is going to become a firm favourite.
Cherry launches 6 October 2026.
