Introducing: Coneflower

Big blooms. Pure joy.

Some prints are just HAPPY.

And Coneflower is absolutely one of them.

Big, bold flowers. Gorgeous colour. Playful shapes. And absolutely no intention of quietly blending into the background.

The first time we saw this artwork from Austrian artist Sandra Hutter, we knew it belonged on swimwear.

There’s something about it that instantly makes you smile.

Sandra Hutter is the talented Austrian artist behind the beautiful floral artwork featured in this collection, and Coneflower captures everything we love about her work.

Her flowers aren't stiff or perfectly symmetrical. They have personality. There’s movement in them. They feel hand drawn, joyful and wonderfully imperfect.

And when we translated Sandra’s artwork onto swimwear, those big blooms really came to life.

Instead of shrinking the artwork down and playing it safe, we let the flowers be BIG.

Because sometimes more really is more.

Coneflower is for the Sheilas who aren't afraid of a little colour.

Actually… it's for the Sheilas who want quite a LOT of colour.

It has that wonderful summer feeling we’re always chasing - happy, carefree, warm days when you throw on your swimmers, grab your towel and head outside.

We genuinely don't think you can wear Coneflower and be in a bad mood.

And while we can't scientifically prove that statement, we're sticking with it. 😂

If you love a print, wear Coneflower head to toe and really embrace it.

There’s no toning this girl down.

But if a full floral feels like a bit much for you, this is exactly why we love separates.

Choose Coneflower for your top and pair it with one of your favourite solid bottoms. Or do the opposite and add those gorgeous big blooms to the bottom half while keeping things simple up top.

You get to decide how much colour feels like you.

There’s no right combination and no wrong one.

We talk a lot about fit at Sheila May Swim.

About sewn-in cups, supportive shelf bras, high waists, bum coverage and all the practical things that make swimmers feel really good to wear.

Those things matter enormously to us.

But so does this.

FUN.

We don't want women to feel like reaching a certain age, size or stage of life means suddenly disappearing into boring swimmers.

Wear the flowers.

Wear the colour.

Wear the swimmers that make you happy.

And if you want your swimmers to bring the joy this summer, we think Coneflower has the job covered.

Coneflower launches 6 October 2026.