welcome to sheila's journal
  • It's time to reintroduce myself!

    It's time to reintroduce myself!

    It’s been a little while since I properly popped into your inbox, so I thought it was about time I (re)introduced myself and shared a little about the "why" behind Sheila May Swim. I’m Toni, the founder of this colourful...

  • introducing-teal

    Introducing: Teal

    Not too bright. Not too dark.Just that perfect, rich in-between. Meet Teal — a colour that feels like a deep breath out. She’s lush, grounded, and slightly moody in the best possible way. Like the ocean when it’s still. The...

  • Introducing: Tranquil Seas

    Introducing: Tranquil Seas

    She’s bold. She’s beachy.She’s bursting with colour. Introducing Tranquil Seas — a not-so-quiet stunner by Aussie artist Brook Gossen, and yet another reason we keep coming back to her magical mind for more. This isn’t your average ocean-inspired print.Yes, there’s...

  • Introducing: Coral

    Introducing: Coral

    Coral is here — and she’s bringing the heat. Say hello to the bold new solid we never knew we needed — but now can’t stop staring at. Coral is juicy, punchy, and warm in all the right ways. She’s...

  • Introducing: Here Comes The Sun

    Introducing: Here Comes The Sun

    Warning: This print may cause spontaneous smiling.We’re not even going to pretend to play it cool — this print is pure joy. Here Comes The Sun is our second collaboration with the ever-fabulous Aussie artist Brook Gossen (because honestly, how...

  • Chit Chats with Toni - August 2025

    Chit Chats with Toni - August 2025

    Did you know that before Sheila May Swim...and even before my teaching days...I had a little business designing sewing patterns? Yep! My days were filled with fabric, sketches, and a whole lot of time at the sewing machine. I lived, breathed and...