Introducing: Grape

Purple, but make it classy.

Grape is our newest solid, and she’s bringing big elegant energy to the collection. Think muted, grey-toned purple — not too loud, not too soft — just the right mix of rich, flattering, and grown-up glam. She’s the kind of colour that makes you go, “Ooh… that’s nice,” without even realising you’ve fallen in love.

We’ve played with purple before, but this is our first foray into a dustier tone — and let’s just say, it’s a vibe. Grape has that calm confidence about her: easy to wear, stunning on every skin tone, and a dream to mix and match with both prints and solids. Whether you go full Grape or use her as your neutral with a twist, this is the kind of colour that adds instant sophistication.

Basically, she’s juicy. But in a totally wearable way.